If you’re not yet using Paid Social – or if you previously couldn’t generate conversions from the channel at an efficient cost per acquisition (CPA) – thanks to the current high levels of consumer interest and strong conversion rates, now is a great time to test or revisit it. Jellyfish is finding Google Display Network’s Custom Affinity and Discovery Ads are working well – not only in generating good conversion volumes, but in terms of the positive impact they’re having on awareness, too.
#The week magazine sign in free#
People may still be looking for good value deals, but what’s more important at the moment is ensuring you call out your USPs in your ads – such as free delivery, or immediate and free access to a digital edition, if bundled with a print subscription.Here are a few tips to consider when running a Paid Search campaign during lockdown: Running Paid Media campaigns is proving to be incredibly effective when it comes to subscription acquisition, but requires careful management and appropriate messaging to be truly successful.
#The week magazine sign in how to#
How to run effective Paid Search and Paid Social subscription acquisition campaigns during lockdownĪlthough the stats demonstrate there’s a huge rise in interest in magazine subscriptions, you still need to make sure your brand is visible on the digital landscape. Tech and Gaming have seen the biggest year-on-year increase so far (268%), followed by Family & Home (259%).
Interestingly, the increase in demand for digital subscriptions is coming from different categories. The Sports category has also seen improved performance – suggesting readers are still keen to keep up-to-date, despite no live sport taking place at the moment. Print subscriptions have been proving more popular than digitalĪlthough uptake in digital magazine subscriptions has risen, interest in print subscriptions has risen by at least twice as much as digital since the start of lockdown.Īll print magazine categories have shown significant increases in page views, with the biggest growth seen in Kids (an incredible 502%!), Home & Gardening (403%), and Women’s (325%). Although volumes have fallen slightly since, they are still at significantly high levels.
The first week of lockdown saw a huge increase in print magazine subscription page views, peaking at the end of March.
This is thanks to their ability to keep readers entertained, inspired and distracted – and, in some cases, help people learn a new skill or further develop an existing passion. With the UK population learning to live in confinement and more time set to be spent at home over the next few weeks, magazines are proving to be of huge interest. Interest rose rapidly in the first week of lockdown and has been high ever since Here, Carola York, Vice President, Publishing at Jellyfish explains what we’re seeing in the industry right now and offers her advice on how publishers can drive subscription performance and revenue during COVID-19. Global digital partner, Jellyfish, has exclusive insight across the UK print and digital magazine subscription sector, as it not only owns .uk, the leading magazine subscription website in the UK, and, the fast-growing international digital newsstand, but it also runs Paid Search and Paid Social campaigns for numerous publishers – including Hearst Magazines UK, Investors Chronicle (FT), TIME Europe and HELLO!. Despite the COVID-19 disruption, UK magazine publishers are reporting triple-digit surges in new print and digital subscriptions.
0 kommentar(er)
